Ever know a guide whose eyes seemed perfectly calibrated to local waters? Who could spot a bonefish among the shadows long before anyone else? Meet Rafael. These performance Costas with aggressive styling have a wide temple design and signature three-square hole venting to keep those sacred eyes nice and cool.
In the past ten years, a new water sport has grown immensely in popularity. What was once a fringe activity, most commonly referred to as ‘stand up surfing’ and taking place in Hawaii and Asia, SUP is now... Read more →
Maui Jim Shoots The Ocean
Photo Credit: MauiJimOceanShootout.com This June 3-4, Maui Jim Sunglasses hosted the annual Maui Jim Shootout. The weekend long event is always organized for the opening weekend of the summer season in the Northern Hemisphere. This multi-day event is comprised of... Read more →
Our Favorite Summer Sunnies Styles
As the season starts to really warm up, we’re spending more time in the sun, day by day. The final bits of winter cold have fallen away and we’re starting to get excited about the potential that summer holds.It’s normal... Read more →