When you need one frame to do it all, whether it is paddling the Catalina channel, trout fishing in the Sierras or backyard barbeques, Phin is the perfect combination of classic California style and modern eyewear performance. Phin includes our Hydro Infinity polarized lenses, with 360 degrees of protection against water, sweat and sunscreen wrapped around each lens. Also included is the fully adjustable, integrated, and removable Hydro retainer system, keeping you connected to your Hobie’s and hands free at all times.
Photo Credit: Zorbingtime.com You may have never heard the term Zorbing before. After all, it is a pretty wacky concept. But it’s undeniably fun and one of the most up and coming outdoor fun sports on the scene. Zorbing is... Read more →
Dirtbag* Cedar Wright Still Has The Wright Stuff
Cedar Wright, American born climber, is in many ways the last of a dying breed. Based out of his decade-old Saturn, Cedar prioritizes climbing over almost every other aspect of life itself. In pursuit of the constant climb, Cedar has... Read more →
Own A Work Of Art": HULA BLUES
This summer get your hands on a piece of history. The historic partnering of Maui Jim and Vinylize is about to give way to a truly revolutionary summertime sunglass. The team plans to craft only 6000 pairs of limited edition sunglasses.... Read more →