Inspired by the big screen and music icons of the �60s, Enduro OO9223-26 is all about replicating the rebel attitude with refinement. Enduro is a comfortably lightweight O Matter frame with a vintage look courtesy of its smooth, rounded curves, metal accents and carved lines. It�s available in solid colors or classic tortoise patterns, and it salutes the influencers who didn�t need a road to tell them where to go. Sculptural lines on the earstems pay tribute to racing stripes, and Oakley gave Enduro its metal lifestyle emblems to respect the clean, uncomplicated look its sport pros take with them on the road. The design heritage of Enduro honors the legacy of legends from an era that changed everything, but it�s not just a retro look: Oakley refined the styling for those who would rather lead the way than follow the pack.
In the past ten years, a new water sport has grown immensely in popularity. What was once a fringe activity, most commonly referred to as ‘stand up surfing’ and taking place in Hawaii and Asia, SUP is now... Read more →
Maui Jim Shoots The Ocean
Photo Credit: MauiJimOceanShootout.com This June 3-4, Maui Jim Sunglasses hosted the annual Maui Jim Shootout. The weekend long event is always organized for the opening weekend of the summer season in the Northern Hemisphere. This multi-day event is comprised of... Read more →
Our Favorite Summer Sunnies Styles
As the season starts to really warm up, we’re spending more time in the sun, day by day. The final bits of winter cold have fallen away and we’re starting to get excited about the potential that summer holds.It’s normal... Read more →