The name HOLBROOK came from a similar inspiration. HOLBROOK is a small town found along historic Route 66 in Arizona that sits on the outskirts of the painted desert and the petrified forest. It's a classic western badland that epitomizes a spirit of exploration and adventure found in those traveling along Highway 66 in the 50's and 60's. Metal bolts and icons highlight the stress-resistant O MATTER frame, a comfortably lightweight design with pure PLUTONITE lenses that filter out every ray of UV.
Being attacked by a great white shark and living to tell about it, would top most people’s list of accomplishments. But surfer Mick Fanning is not most people. While the attack, which occurred on live television in July 2015 during... Read more →
The Blind Rider
In its purest form, skateboarding combines the best of art and athletics. But, for a few, the sport is more than that. It is a way of life. And in some rare instances, it has the ability to heal. At... Read more →
Vermonter Mikaela Shiffrin Wins World Cup in Vermont!
During life’s good moments, we want our family members there to help celebrate. That’s exactly what happened at the end of last month when 21-year-old Mikaela Shiffrin won her 22nd World Cup race in Killington, Vermont. Joining the skiing phenom... Read more →