HOLBROOK is a small town found along historic Route 66 in Arizona that sits on the outskirts of the painted desert and the petrified forest. It’s classic western badlands area that epitomizes a spirit of exploration and adventure found in those traveling along Highway 66 in the 50’s and 60’s. That's what inspired these sunglasses with their rugged style, UV protection and three-point fit. Perfect for those wide-open spaces we love to roam.
The most famous marathon in the world - the Boston Marathon - has only ever set 4 world record times, though well over half a million runners have completed it. This is largely due to the difficult course, unpredictable spring... Read more →
The Incredible Indomitable Michelle Salt
To lose a limb is a devastating and life changing loss for anyone that goes through it. That loss is made all the more devastating and poignant when your body is the athletic machine upon which your career and... Read more →
4 Easy Ways To Protect from UVRays
We all know that when you’re planning to be out in the scorching sun all day you’ve got to lather on the sunscreen to avoid skin damage. But there are quite a few other sun safety rules and important SPF... Read more →