HOLBROOK is a small town found along historic Route 66 in Arizona that sits on the outskirts of the painted desert and the petrified forest. It’s classic western badlands area that epitomizes a spirit of exploration and adventure found in those traveling along Highway 66 in the 50’s and 60’s. That's what inspired these sunglasses with their rugged style, UV protection and three-point fit. Perfect for those wide-open spaces we love to roam.
We all settle into routines and embrace the familiar. But doing so can be dangerous, leading us into complacency and a life where procrastination becomes the norm. We’re not sure whether any of those thoughts crept into Lauren and Henry... Read more →
How to Win Against All Odds: DO YOUR JOB
Brady or Belichick? It’s the NFL’s chicken or egg scenario, causing an endless debate that obfuscates the other necessary pieces that go into creating a Super Bowl champion. Yes, last night’s performance by Tom Brady was brilliant. Yes, Bill Belichick... Read more →
Babiators: Not Just For The Cuteness Factor!
Babiators (n.) – Amalgamation of the two words baby and aviators; sunglasses for children Ted Fienning remembers the moment when the small sunglass company he had formed with his wife, Molly, and their two friends, Matthew and Carolyn Guard, was... Read more →