Sleek architecture and sculptural reliefs gave our original Sliver its overwhelming popularity, and the timeless design is now available in this XL edition with extended lens height for larger head sizes and those who want an expanded field of downwardview. PRIZM is a revolutionary lens technology that fine-tunes vision for specific sports and environments. See what you’ve been missing. Click here to learn more about Prizm Lens Technology. Three-Point Fit holds lenses in precise optical alignment while eliminating pressure points. Plutonite® Lenses offer top UV Protection filtering 100% of all UVA, UVB, UVC and harmful blue light up to 400nm. O Matter stress-resistant frame material is both lightweight and durable for all-day comfort and protection.
Y.E.S. The youngest competitor in Vans US Open Pro Series has officially hit the scene. Sky Brown is only 8 years old and hails from Miyazaki, Japan. Her long journey out to California for the competition proved well worth... Read more →
'Sup? Cape Cod: Looking For A Great SUP Beach?
In the past ten years, a new water sport has grown immensely in popularity. What was once a fringe activity, most commonly referred to as ‘stand up surfing’ and taking place in Hawaii and Asia, SUP is now... Read more →
Maui Jim Shoots The Ocean
Photo Credit: MauiJimOceanShootout.com This June 3-4, Maui Jim Sunglasses hosted the annual Maui Jim Shootout. The weekend long event is always organized for the opening weekend of the summer season in the Northern Hemisphere. This multi-day event is comprised of... Read more →