From the early Aviator style that emerged in 1937 to the introduction of the classic Wayfarer in 1952, Ray-Ban is a brand that embodies America and adventure, great cities and wide-open spaces, heroism, individuality, and authenticity. Starting with a silver screen debut in 1961, Ray-Ban sunglasses have appeared throughout hundreds of films and have been a favorite on the Hollywood scene for years, both on and off the screen. With timeless and imaginative styles, Ray-Ban consistently blends high-tech design, lenses, and materials. �The collection remains true to its classic heritage while continuously evolving to meet today's fashion demands.
Cedar Wright, American born climber, is in many ways the last of a dying breed. Based out of his decade-old Saturn, Cedar prioritizes climbing over almost every other aspect of life itself. In pursuit of the constant climb, Cedar has... Read more →
Own A Work Of Art": HULA BLUES
This summer get your hands on a piece of history. The historic partnering of Maui Jim and Vinylize is about to give way to a truly revolutionary summertime sunglass. The team plans to craft only 6000 pairs of limited edition sunglasses.... Read more →
Last weekend, July 13-15, The X Games were held in Minneapolis.The festivities began on Thursday and continued on Friday, as action sports athletes competed for medals in BMX, Skateboard and Moto X challenges. Arguably the most exciting sport was the... Read more →