In a parallel universe, not long ago, Smith set out to develop the ideal interchangeable sunglass. They was agreed that the style needed to be lightweight, contemporary, and performance driven. The Parallel delivers.
Cedar Wright, American born climber, is in many ways the last of a dying breed. Based out of his decade-old Saturn, Cedar prioritizes climbing over almost every other aspect of life itself. In pursuit of the constant climb, Cedar has... Read more →
Own A Work Of Art": HULA BLUES
This summer get your hands on a piece of history. The historic partnering of Maui Jim and Vinylize is about to give way to a truly revolutionary summertime sunglass. The team plans to craft only 6000 pairs of limited edition sunglasses.... Read more →
Last weekend, July 13-15, The X Games were held in Minneapolis.The festivities began on Thursday and continued on Friday, as action sports athletes competed for medals in BMX, Skateboard and Moto X challenges. Arguably the most exciting sport was the... Read more →