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Brand Highlight: Oakley

Oakley was founded in 1975 by James Jannard with an initial investment of only $300, yes $300. Jannard began selling motorcycle grips with a trademarked orbicular design at motocross events. Oakley went on to create different apparel and accessory items for the motocross community before diving into eyewear. In the early 1980s, Oakley released a pair of goggles called the O-Frame followed by Factory Pilot Eyeshades in 1984. The Oakley Frogskin, their first regular sunglasses style, grew quickly to popularity in the mid to late 80s and is still an Oakley staple today.

The rest, is indeed history. In 1995, Oakley went public through an IPO of $230 million. Shortly after in 2001, Oakley acquired Iacon, Inc., mall-based sunglass specialty store conglomerate to directly compete with losing one of its principal distributors, Sunglass Hut. In 2007, Luxottica purchased Oakley for $2.1 billion, and still owns the company today. Luxottica may not be the most familiar name to most, but their brands are... Sunglass Hat, Persol, Warby Parker, LensCrafters, Oliver Peoples, and Ray-Ban to name a few.

Oakley is now one of the leading product design and sport performance brands in the world, loved by everyone from the average fisherman to world-class athletes. To this day, the company holds more than 600 patents for sunglasses and general eyewear. Oakley has positioned itself as the innovator of lens technologies, and has extended its brand into apparel and accessories that appeal to all active consumers.

Oakley’s reputation for producing some of the world’s most popular styles in performance and lifestyle eyewear is well-documented. It is also a large reason why many world class athletes trust the Oakley brand when choosing their sunglasses for competition. For the finest in high-quality performance and lifestyle sunglasses, Oakley is sure to have the pair to fulfill your every need.

Our favorite Oakley Sunglasses, for everyone in the family:

Dad: Oakley Holbrook LX Sunglasses

The look of classic cool was reborn when snowboarding superstar Shaun White worked with Oakley designers to inspire the original Holbrook sunglass, and Holbrook LX refines it with a handmade acetate frame and integrated stainless steel hinges. Grab yours here.

Mom: Oakley Game Changer Sunglasses

Oakley Game Changer Sunglasses are a lightweight eyewear suited for an active woman. Thin and oversized frame structure with feminine features. Grab yours here.

Son: Oakley Catalyst Sunglasses

Oakley gave the lens orbitals some angular attitude and let the sizing go big with personality, creating an on-trend look in lightweight O Matte that features Unobtainium icons and front curvature that's more linear to salute vintage frames. Grab yours here.

Daughter: Oakley Frogskins Sunglasses

Oakley Frogskins Sunglasses are the very first dual-lens sunglass that gets a special finish that rivals the soft-touch of leather, so the ultimate in classic cool now has a whole new look and feel. Grab yours here.

Young Child: Oakley Quarter Jacket Sunglasses

Specially engineered for youth faces, Quarter Jacket blends the convenience of an interchangeable lens design with the clarity and protection of High Definition Optics so the new generation of athletes can take advantage of Oakley innovation. Grab yours here.

Pet Robot: Oakley EVZero Stride Sunglasses

We’re joking, of course! Although, these sport shades have been spotted lately on all the celebs, we have to wonder, is extreme sporty shades the new must-have trend?

Oakley’s lightest performance frame comes with the unobstructed view of a sweeping Plutonite lens, and our geometric design language adds the refinement of lens etching to the ultimate multi-sport sunglasses. Grab yours here.


Shop all the Oakley trends on and don't forget to #GetOutThereAndDoSomething today!

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