Do you hear that? Tick. Tock. Tick. Tock. That’s right - the countdown is on to December 25. First, of course we have to get through Thanksgiving, the calm before the storm of shopping insanity. But the holidays don’t have...
Or at least 58 of them... If ever there was a state that served as a metaphor for the heights man can reach, it would be Colorado. For it is in that Midwest state that there are more 14,000-foot mountains...
Every September, about 50 veterans descend upon our corner of the world for a three-day bike ride that includes stops in Cape Cod and Boston. The amazing part of their time here is the fact that the bicyclists are...
Blue Hawaii – it sounds like an Elvis Presley song. Or an adult beverage you’d drink on a tropical island. Or a sequel to David Lynch’s creepy thriller “Blue Velvet.” In fact, it’s none of these. Blue Hawaii is actually...
This month Warren Miller celebrated his 91st birthday. Some of our customers probably have never heard of him, but if you love to watch skiing, skateboarding, surfing and sailing videos online, you largely have Miller to thank. Though long since...
Technology – many people think it only applies to our gadgets, like iPhones, computers and cars. But technology goes far beyond that to items like - you guessed it - sunglasses. Thanks to advances in manufacturing and engineering, those objects...
Passion is vital for any project to be successful. And that is exactly what we have seen here in our own backyard on Cape Cod with a group of devoted skateboarders looking for a place worthy enough to hone their...
Question: Are Ray-Bans made in China or Italy? Answer: Both! You may be curious why we’re asking this question. As a retailer of sunglasses, one of the most common misconceptions we hear from consumers are that Ray-Bans made in...
Here at X-Wear, we’re strong advocates for living life to the fullest. Some may call it YOLO. Others may call it carpe diem. But what exactly does “living life” mean? There are many ways to define it, but we’ll...
