A retrospective look at one of Maui Jim's original styles, The Maui Jim Kawika is a true testament to Maui Jim's legacy and heritage. Kawika combines a vintage-inspired design with Maui Jim's newest and most advanced lens material, MauiPure. This style is perfect for today's younger consumers looking for a modern twist to the retro trend.
The tuck, it’s one of the most famous and simplest moves in all of skiing. And earlier this month, the man responsible for inventing it, Jean Vuarnet, passed away at the age of 83. The Frenchman introduced it to the... Read more →
2017: The Year of Seeking New Adventures
Being attacked by a great white shark and living to tell about it, would top most people’s list of accomplishments. But surfer Mick Fanning is not most people. While the attack, which occurred on live television in July 2015 during... Read more →
The Blind Rider
In its purest form, skateboarding combines the best of art and athletics. But, for a few, the sport is more than that. It is a way of life. And in some rare instances, it has the ability to heal. At... Read more →