A retrospective look at one of Maui Jim's original styles, The Maui Jim Kawika is a true testament to Maui Jim's legacy and heritage. Kawika combines a vintage-inspired design with Maui Jim's newest and most advanced lens material, MauiPure. This style is perfect for today's younger consumers looking for a modern twist to the retro trend.
Cedar Wright, American born climber, is in many ways the last of a dying breed. Based out of his decade-old Saturn, Cedar prioritizes climbing over almost every other aspect of life itself. In pursuit of the constant climb, Cedar has... Read more →
Own A Work Of Art": HULA BLUES
This summer get your hands on a piece of history. The historic partnering of Maui Jim and Vinylize is about to give way to a truly revolutionary summertime sunglass. The team plans to craft only 6000 pairs of limited edition sunglasses.... Read more →
Last weekend, July 13-15, The X Games were held in Minneapolis.The festivities began on Thursday and continued on Friday, as action sports athletes competed for medals in BMX, Skateboard and Moto X challenges. Arguably the most exciting sport was the... Read more →