Move with distinction in Cheetah 5, one of our first sunglasses to feature signature kapa core design on the temple core. A traditionally long and ...

Noni is considered a crucial canoe plant for its versatility and was planted by the first Native Hawaiian voyagers in their communities to help fut...

Find yourself in awe of the shimmering ocean with Olili. This versatile frame features our proprietary memory metal material in the bridge and temp...

Named after the eastern, coastal town in Kauai, Wailua translates to “two waters”. This style is designed to incite your sense of adventure. Combin...

UV rays become more intense nearing the Equator, as the sun peaks directly overhead for longer periods during the day. Our newest wrap style is des...

Launch into your next adventure with new aviator, Keokea. This style combines flexible nylon with proprietary MauiBrilliant™ lenses to provide cris...

Literally translated to mean “rainbow”, Anuenue’s frame takes inspiration from the multicolored arches for a slightly curved square silhouette. Pai...

Meaning “warmth of the sun”, Mehana is your perfect companion when enjoying a warm, sunny day. Our latest cat eye style is not only elegant and dig...

Surf’s up with Stone Shack, an acetate frame with a square silhouette. This classic style showcases a thick frame available in three quintessential...

On the western side of the Big Island, you will find large, flat lava rock formations that have become known simply as “two steps”, which lead into...

Nested at the center of Mauna Kahalawai, Violet Lake is a sacred body of water surrounded by unique flora, including the rare Maui Violet populatin...

See the world in full color with Island Eyes. This classic style features a modified-round silhouette with complementary half rim acetate inserts f...

Pua is Hawaiian for flower. This style brings the delicate elegance of petals and resilient composition of stems to our expanding fashion collectio...

Pakalana is a seasonal vine with wide, pointed leaves, and its starlike flower petals are often used to make sophisticated leis. Inspiring the late...

Lokelani, or the Damask Rose, is designated as the official flower of the Island of Maui, and as one of the oldest rose varieties, it inspires an e...

Wherever you choose to bask in warm sunlight, Poolside provides ample coverage in an elegant fashion frame. This wide square silhouette features Po...

Moon Doggy brings advanced lens technology to the boho-chic aesthetic by combining patented PolarizedPlus2® for unmatched protection and vibrant op...

Beaches is a refined addition to the robust Maui Jim aviator collection. Experience greater comfort and longer wear times, thanks to the lightweigh...

Pu’u Kukui is the summit peak of Mauna Kahalawai, also known as the West Maui Mountains, located in the largest, private nature preserve in the sta...

Mano is Hawaiian for shark, and like the powerful creature in the open ocean, this style aspires confidence in vast and variable conditions. With S...

S-Turns is a small beachfront park in West Maui, named after an old meandering highway nearby. Connecting to its namesake in more ways than one, S-...

Wedges showcases clever craftsmanship in a contemporary aviator silhouette. Aptly named, Wedges masterfully incorporates complex tapered details th...

Extracted from retro-glamour, Wood Rose shapes into an alluring cat eye silhouette with thoughtfully crafted details and the unrivaled functionalit...